I found this great and funny video on mobile responsiveness by Eric Enge and Mark Traphagan of Stone Temple.
As Eric and Mark point out in such a fun and informative way, being mobile friendly is an important part of SEO and will effect your ranking, especially on mobile devices. Google wants mobile friendly sites. And what Google wants, Google gets, or should get, if you want to rank higher, that is. That's important, even essential for SEO, but is not the quintessential, absolutely tiptop, epic, most important, mother of all reasons to be mobile friendly.
The Quintessential, Tiptop, Epic, Most Important, Mother of all Reasons
So what is this mother of all reasons? To be kind to visitors, of course. Didn't your mother teach you that? When you make your site mobile friendly, you are also making it visitor friendly. Visitors come to your site because they need your services or are interested in your content. Many will come on their smart phones or tablets. They want to do business with you.
Not a Good Welcome Mat
If you make it difficult for these potential business clients to see or use your site, they will become extremely frustrated. And they are only trying to find your address, for instance, or to read some compelling content (you do have compelling content, don't you?) and are struggling to touch the links or scrolling sideways to read. Your site's mobile unfriendliness is putting huge obstacles in their way. Not a good welcome mat.. And also a good way to get a higher than average bounce rate.
Your Raison d'Être
Never forget that visitors are who you made your site for, and you should make things easy for them. Visitors are clients and are the whole and sole purpose of making a website in the first place. They are your raison d'être.
Being kind to visitors, and making them happy with a great site and content, is also what Google wants, and is excellent for SEO and ranking, by the way.
How to do it?
Here`s a short guide on how to make your site mobile responsive by Joshua Van Oosten, web developer at Ducktoes Computer Services. Also here is another post about how Ducktoes's site is mobile friendly now.
Need More Help?
Ducktoes Web Design of Calgary can make your site mobile friendly if you don't have the time to do it yourself. We do it all the time.