Monday, September 19, 2016

The Ridiculously Amazing Case Study about What Basic SEO Can Do

This post is by Cathie Dunklee-Donnell, Advanced SEO Analyst and owner of Ducktoes Computer Services Inc. Ms. Dunklee-Donnell is certified In Advanced SEO by Bruce Clay and Yoast SEO. Also trained at Pubcon Master Training several years in a row.

I'm doing a case study to show how basic SEO can help a website's ranking in search. Since it can be difficult to tell what particular elements of optimization are causing changes in ranking, I picked a domain that had no prior optimization and did not rank at all for any query except for its own name. Then I did some onsite optimization, internal links, and a few high ranking links. I used only white hat techniques, meaning techniques that follow Google Webmaster Tools guidelines. Now I'll see if and how the ranking changes and how quickly.

Site to be Optimized: The Salon G Website is the site I'm optimizing. It was designed without a title and little text to create an artsy minimalistic style, a choice made by the web designer and the owner of the site. The owner also didn't want SEO at that time. As a result, the site never ranked for its keywords.

As part of the onsite optimization, I added a title and some text to the home page which is why you can see one below.  Before then, the site had no title and very little text.

The front page has a title and text now.

The site is one of many inner city hair salons Calgary: The site and domain are four years old.

Day One

  1. Keyword research: I did keyword research with Google Adword's Keyword Planner and found that "hair salons Calgary" is the best money keyword with 1300 searches a month and low competition.
  3. Yoast and metas: After installing, Yoast SEO plugin, I added the money keyword to the title, meta-description, and body text. But the money keyword Hair Salons Calgary seemed awkward and user-unfriendly within the title, so I reversed the order of the words to Calgary Hair Salon. Awkward or not, I added "hair salon Calgary" to the body text anyway.
  5. Added body text: Speaking of body text, the site had almost none on the home page, not even a title, so that is one reason the site isn't ranking after four years. I wrote a bit of text but not the 300 words that is recommended for ranking.  I also added some synonyms and closely related terms such as hair cutter, hair stylist, and the singular version of another money keyword "Calgary hair salon."
  6. Added title: I also added a title using one of the site's keywords.  The lack of a title has serious SEO repercussions which can easily be avoided by adding one. Some SEO experts say the title is the single most important element in a site's SEO. Websites should always have a unique title for every page.  
  8. Internal links: Since internal links are important for onsite SEO, I created some on all the other pages with the exact match anchor text: "hair salons Calgary" linking to the front page.
  10. End of day: I checked the rankings of these keywords: Hair salons Calgary, Hair salon Calgary, Calgary hair salons, Calgary hair salon, Calgary hair stylist. The site is not ranking at all within the top 100 results for any of these keywords.

Day Two

At the beginning of Day Two, is not yet ranking for any keyword, including its best money keyword, "hair salons Calgary."
  1. Google Search Console: I added the site to Google Search Console and configured it as per below. A more detailed process is outlined in this post about how to set up Google Search Console.  Here is an infographic of the same information.

    • Created a gmail.
    • Added properties to Google Search Console.
    • Verified through Yoast SEO plugin.
    • Set preferred domain.
    • Picked international preference.
    • Added sitemap.
    • Created .htacess
    • Created robots.txt file.

  2. NAP and site description. I wrote out the NAP, keywords, and site description for use in citations and link building.

  3. Built links. I gave the site some high ranking links with these Majestic trust flows:

    Link one: 68
    Link two: 46
    Link three: 83
    Link four: 71
    Link five: 42
    Link six: 47
    Link seven: 84
As far as previous backlinks already possesses, Majestic found 3 and gives the site a trust flow of zero. Ahrefs found 30 links and gives the site a domain ranking of 13 and a url ranking of  4. Google Search Console, so newly set up, didn't find any backlinks.

Amazingly, at the end of day two, the site is already ranking for one keyword. It is the 84th listing for "Calgary hair stylist." But still not ranking for the best money keyword, hair salons Calgary.

Position on Google search:
Calgary hair stylist: 84

Day Three

I stopped doing SEO on this day, but the site is now ranking for several keywords, including the best money "hair salons Calgary." It's in rank 63, on the 7th page of Google, in only three days!

Position on Google Search:
Calgary hair stylist: 76
Calgary hair salon: 83
Calgary hair salons: 70
hair salons Calgary: 63
hair salon Calgary: 90

Week One

At the end of the first week, the rankings continue to go up.

Position on Google Search:
Calgary hair stylist: 62
Calgary hair salon: 77
Calgary hair salons: 60
hair salons Calgary: 49
hair salon Calgary: 90

If you look at the money keyword "hair salons Calgary", you'll see it went from not ranking at all when I began optimizing, to ranking on the fifth page within the first week. This shows that while basic SEO does not place a previously non-ranking site on the first page within a week, it can propel a site up 51 positions within the first 100 results in the same amount of time.

Week Two

At the end of Week Two, is ranking on the fourth page of Google results, better than I would have estimated at the beginning of this case study.  With only basic SEO done onsite and a few high-ranking links, it went from Nth (not ranking) to 34 in two weeks.

And this is significant because the site didn't rank at all for four years before I optimized it a bit. The only change to the site was the optimization I did and the seven backlinks I gave it.

Position on Google Search:
Calgary hair stylist: 54
Calgary hair salon: 69
Calgary hair salons: 45
hair salons Calgary: 34
hair salon Calgary: 66

A month after creating links for, it's interesting to note that Majestic has only found two of the eight links I made and ahrefs only three. Google Search Console has only found three as well.

If only a small bit of SEO is so effective, think of what a full SEO campaign could do for this or any site. Of course not every site or campaign will go up as fast as this one has. Nor is this site on the first page of search results which is the only spot on Google which is effective for increased business and revenue.

Yet the power of SEO is clearly demonstrated by this case study.  SEO should not be underestimated or dismissed as a potential way to increase traffic and revenue to a business. If you'd like more information about SEO for your website please see our SEO (Calgary) site.


  1. This comment has been removed by a blog administrator.

  2. Baba definitely a Search engine optimization expert in whose ability to use clients in order to enhance internet search engine presence is extremely, spectacular. Using Sales funnel template services supplied an enormous boost in rankings and can alter the range of the company scenery. Recommended

  3. A very awesome blog post. We are really grateful for your blog post. You will find a lot of approaches after visiting your post. I was exactly searching for. Thanks for such post and please keep it up. Great work seo services for small business

  4. The gorgeous post learned a great deal Thanks greatly!lead generation company

  5. We are known for providing the smart web solutions including the user-friendly and smart web designs that grab the attention of your audience. You need to present your brand as a well-reputed brand to the people. codeaze

  6. For best result for user as well as search engines, a SEO consultant should place main keywords in h1 tags. But H1 tags should be used sparingly in a webpage. A SEO consultant should study the page structure and divide it according to the main point and sub points. Header tags should always be used where they will aid in defining the structure of the web page. A standard use of header tags should be adopted across the website. google优化

  7. I found this blog after a long time which is really helpful to let understand different approaches. I am going to adopt these new point to my career and thankful for this help. mediumschap opleiding

  8. Thank you for writing this tremendous top quality article. The information in this material confirms my point of view and you really laid it out well. I could never have written an article this good. top web design companies

  9. Dead composed subject matter, thanks for information . converting websites

  10. Glad to be one of many visitants on this awing web site : D. design inspiration

  11. Sweet blog! I found it while searching on Yahoo News. Do you have any tips on how to get listed in Yahoo News? I’ve been trying for a while but I never seem to get there! Thanks design companies

  12. But a smiling visitant here to share the love (:, btw great style and design . design companies

  13. Graceful written content on this blog is really useful for everyone same as I got to know. Difficult to locate relevant and useful informative blog as I found this one to get more knowledge but this is really a nice one. ondernemer worden opleiding

  14. A person’s Are generally Weight loss is definitely a practical and flexible an eating plan method manufactured for those who suffer that want to weight loss and therefore ultimately conserve a much more culture. weight loss device mockup

  15. I am usually to blogging and i genuinely appreciate your content regularly. This content has truly peaks my interest. I will bookmark your web site and maintain checking achievable details. device mockups

  16. I feel like I’m constantly looking for interesting things to read about a variety of subjects, but I manage to include your blog among my reads every day because you have compelling entries that I look forward to. Here’s hoping there’s a lot more amazing material coming! macbook psd

  17. I’ve been exploring for a little for any high quality articles or blog posts on this kind of area . Exploring in Yahoo I at last stumbled upon this website. Reading this info So i’m happy to convey that I’ve a very good uncanny feeling I discovered just what I needed. I most certainly will make sure to don’t forget this website and give it a look regularly. webflow development agency

  18. Oh my goodness! an incredible article dude. Thank you However I am experiencing difficulty with ur rss . Don know why Unable to subscribe to it. Is there anybody getting equivalent rss drawback? Anyone who knows kindly respond. Thnkx webflow designers

  19. My spouse and I stumbled over here by a different web address and thought I might check things out. I like what I see so i am just following you. Look forward to checking out your web page again. webflow experts

  20. Hello. Cool article. There’s an issue with the website in internet explorer, and you might want to test this… The browser is the marketplace chief and a large element of other folks will miss your great writing due to this problem. web development agency

  21. Ultimately, a problem that I'm passionate about. I have looked for data of this caliber for the previous various hours. Your site is greatly appreciated. iphone screenshot template

  22. Digital world without cheap SEO services, it seems impossible for digital marketers to boost their websites' position in the search engine result pages. If you are one of the digital marketers who understand the value of availing the expert SEO services for their business, then you are in the right way.

  23. You are my intake , I have few blogs and very sporadically run out from to post : (. apple watch mockup

  24. In the event that you are or have been interested to find out about online language-learning, don't defer in discovering more. What's more, this remains constant for online English courses, as well.
    america language institute

  25. This comment has been removed by the author.

  26. If you are one of them then you do not need to overthink your project completion when you know about Assignment Help. Using the writing services, provided by experts and professional writers in Malaysia, you will complete your assignment effectively and can score good marks.
    Also visit here: Assignment Writing Help
    Assignment Writing Service
    Assignment Helper

  27. This is a brilliant blog! I'm very happy with the comments!.. best ui companies

  28. How to use keyword research to ensure that all of your efforts will be found, you can get ahead of the game and build a substantial online career. Whois Checker

  29. I recently came across your article and have been reading along. I want to express my admiration of your writing skill and ability to make readers read from the beginning to the end. I would like to read newer posts and to share my thoughts with you. SDS Canada


Note: Only a member of this blog may post a comment.