Have you had a significant drop in traffic and ranking? You probably have bad links pointing to your site. If so, they could be hurting your ranking under Google's Penguin update. Here's is how to find them.
Finding the Links
First log into your Google Web Master Tools account. You'll find a list of your sites. Double-click on the site in question. The dashboard will open. Then find and click on the small triangle by "Search Traffic" so a drop down menu appears. Open "Links to Your Site."
You'll see some sample links but they're not specific enough since they only tell you the domain not the actual link. You need to download the links themselves. Click on "Download more sample links" or "Download latest links".
- Go to the site by pasting the link into the address bar and see if the site looks spammy. If it doesn't look like a quality or even mediocre site, you may not want it as a link.
- Check what the site's page rank is using your toolbar or page rank extension. If there is a question mark, n/a, or 1 then the site is low ranking. PR4 and above is best. Be careful, however, sometimes a high-ranking site may have just been delisted and will still show a high rank. Make sure you do the next check as well.
- Check to see if the site is delisted. To do this go to Google and type Site:yourdomainname.com, for example site:duunia.org. If the site doesn't come up in the search results, it is delisted. You definitely don't want the link if it is. The example I gave for the Duunia directory is. You can also just search for the site. For this site search for "Duunia directory." If the site's actual domain doesn't come up in the listings it probably is delisted.
- If there is a malware warning site, then the link is really bad.
To check, go to the webpage where your link is by copying and pasting the link into the address bar of your Chrome browser. Type Ctrl + U. That will take you to the page source where you can see the html coding. Now type Ctrl + F and search for your domain in the text box that opens in the top right corner
|Type Ctrl + F and then type the name of your domain into the text box.|
|This link is nofollow.|
|I`ve added PR and whether is link is nofollow to my spreadsheet.|
The other posts in this series are:
How to Find Bad Links
How to Remove Bad Links Part One - Ask for Removal on the Site Itself
How to Remove Bad Links Part Two - Use Whois to Find the Owner
How to Remove Bad Links Part Three - Create the Disavow Tool Text