Friday, November 7, 2014

Penguin Unrolled, Finally!

On October 17, 2014 Penguin unrolled again finally. This one is being called Penguin 3.0.  If you used the disavow tool and used it correctly then you'll find your poor ranking has improved or is improving.  If you had a lot of bad links or too high of percentage of keyword-rich anchor text, your ranking may have gone down.  Clients who turned to me for Penguin penalty recovery are now back on the first page.

Here is an infograhic from a great post about recovering from Penguin penalties.  It's from Ahref''s blog.  Ahref is a tool that I find very useful for finding and analysing backlinks.

This infographic is from http://blog.ahrefs.com/.

Google Penguin Penalty Recovery

If you want to discuss this or have an observation that is relevant, please leave a comment.  All comments that are just their for a link, will be deleted. Thank you.

Thursday, October 16, 2014

This is the End (of Yahoo Directory)

Yahoo Directory to Close


Yahoo announced on it Tumblr site that it is going to close the Yahoo Directory.

This is what the report says, "Yahoo was started nearly 20 years ago as a directory of websites that helped users explore the Internet. While we are still committed to connecting users with the information they’re passionate about, our business has evolved and at the end of 2014 (December 31), we will retire the Yahoo Directory. Advertisers will be upgraded to a new service; more details to be communicated directly."

Since I usually recommend to my clients that they buy a listing in Yahoo directory to help improve traffic and exposure to their web content, now I want to wait until December 31, 2014 and see what the new advertising will be like before recommending it.

In the meantime I still recommend Best of the Web and Dmoz directories. I met the Best of the Web directory representatives at Pubcon and they are a great company and reputable, effective directory.  I'm now a Dmoz editor, just learning the ropes and am really happy about that.

In the meantime if you want to get on the waiting list to be a Ducktoes internet marketing client, contact me.

Saturday, September 13, 2014

Directories can be Problematic



Directories can be problematic in SEO.  You don't want to be listed in spammy, low-ranking ones. Even high ranking ones can be devalued or penalized by Google and end up being low ranking or toxic. Sometimes the directory owners, especially the owners of penalized directories, ignore your request for removal or make it impossible to request it, and then you have to disavow them.

Local directories are good to submit to.  They help you rank organically and on the local Google map for your search terms.  Woorank has an excellent list of local Canadian directories that I refer to as a resource all the time.  They also have local directories for the US and other countries.

As I have said in previous posts, Yahoo Directory, DMOZ, and Best of the Web directories are all high ranking and safe.  DMOZ is free but difficult to get into.  Yahoo Directory and Best of the Web are not free.  You can buy Best of the Web for half-price ($150 for life) the Monday after Thanksgiving, that is US Thanksgiving. Yahoo Directory is $300 for one year.

Monday, September 8, 2014

Hey, I Did It: Ducktoes Site makes Dmoz!!!

Hey, I did it.  I got my Ducktoes.com site listed on dmoz.org.  This is almost impossible these days, since it is ridiculously hard to get a listing there.  For those who don't know, it's the directory to get into, a goal worthy of achieving. Go to this page and you can see my site listed.  You can also see the listing itself on its own.  I must be doing something right. They spelled my company name a bit wrong (it should be one word instead of Duck Toes) but I'm over the moon or maybe I should say "Over the Rainbow." This is how I'm feeling:

This is a photo from my balcony in Calgary.

Now I'll try to list all my clients on dmoz.  If you want to get in on the action go to my website and check out my services.  Next month I'm going to stop taking clients for a bit so don't wait too long.  I'm getting too many. I mean SEO clients not computer repair or web design.  I don't have time for more SEO clients.

Here's another post about Dmoz Directory (and Yahoo.)

Saturday, August 16, 2014

Squidoo to Go Away and Delete (or Transfer) All Your Content!

This is just in.  I went to my Squidoo site to work on my lenses and found out that Squidoo is closing.  What a shock. This is the message:
Squidoo is shutting down

You have a couple of weeks, almost, to move your content to Hubpages or it will all be transferred automatically.  All content will be deleted in October. Yikes.  I have several lenses that I've made for my clients and myself on Squidoo which has been an excellent site until now.  There's a lot of work however I stand to lose if I don't move it. Some of my lenses are great and others are still works in progress, soon to be greater.  They'll have to be greater Hubpages now.  Squidoo has been frustrating lately since some lenses would unpublish without any reason and then I'd have to spend time getting them republished. This was a minor inconvenience compared what this news means.  Now I have to move all the Squidoo content to Hubpages.

I tried the transfer button button as shown above but since I already have a Hubpages account it says my user name already in use. Of course it is.  There should be a way of moving to an existing account. Maybe I'll move them manually.  I hope I don't get flagged for duplicate content since the content is already on Squidoo, if only temporarily.

I wonder if some people who are not be paying attention to their lenses or are on summer vacation will try to log in and find all their content transferred automatically.  

I was planning on writing a blog post this weekend about using Squidoo or Hubpages as an SEO strategy. Creating Web 2.0 sites IS an acceptable white hat way of a creating a good link if you do it right. The Squidoo lens or Hubpage needs to be well-written original content.  No spinning or duplicate content is tolerated and will cause trouble for you.  Duplicate content isn't fair to the original writer.  Photos and other images spruce it up.  There shouldn't keyword stuffing or too many links to your site.  Creating Hubpages and other 2.0 sites is a lot of work for just a couple of links and some are "no followed" but it is great for traffic and an SEO boost. People link to your Hubpage and your Hubpage links to your site and it is all great organic natural linking happening for you.   

Here's a Hubpage I created:


I'm proud of this Hubpage.  I think it is gorgeous

If you would like Ducktoes to create Hubpages for your company's internet marketing, our web design team does content creation.  We can also help your transfer your Squidoo lenses.

Saturday, May 10, 2014

Creating Video Content for your Clients

Filmmaking at Ducktoes Computer Services

A really good way to get more traffic and higher ranking is to create video content for your clients and yourself.  Google loves high-quality content created to help users find information.  This is potent seo for your website or sites.

You can do this a pretty low cost if you do the following:

What you need to do:

  1. Find a filmmaker who specializes in videos for businesses and hire him or her for a morning or day.  This way you'll able to get a discount for your clients since the filmmaker doesn't have to move equipment or drive around and has instant business without advertising. 
  2. Prepare your clients ahead of time. Ask the filmmaker for the questions, he or she will be asking. Email the clients the questions they will be asked so they can prepare their thoughts.  Don't let them memorize or read from notes because that will often provide a stilted conversation on the video. 
  3. Bring in your clients by appointment and let the filmmaker film them.   
  4. Put the videos on the clients' websites and on Youtube.  This makes great content, which Google loves. 

Video production of content is a win-win-win for everyone involved: for the clients, the filmmaker, and you.

If you would like a video for your website or business, click here.

Saturday, March 29, 2014

How to Get Rid of Bad Links: Part Three

Step Three: Create the Disavow File



Step Three is creating the disavow file of the links you haven`t been able to remove.  You'll submit it to the disavow tool.  Don't worry, it's not hard.

What You'll Need
  •  A simple text editor like Notepad or, for Macs, TextEdit with plain text selected. 
  • The spreadsheet of the links you downloaded and imported into Excel or Google Docs and used in Parts One and Two 
  • Access to the disavow tool within Google Webmaster Tools.  Don't use Word or other more elaborate word processing application since the documents they create won't be accepted by the disavow tool.   Find all the bad links you have identified as bad for your site's ranking but have been unsuccessful at removing. 
Open your Notepad and Type
Now that you have the links, type them into Notepad, one link or domain per line.

How to Format the Disavowel of a Page
It's better to disavow an entire domain instead of pages but if you want to disavow a single page you just format it like this:
http://www.badlink.com/index.html

How to Format the Disavowel of a Domain
If you have several links from one domain or if you are unsure how many you have and want to make sure you remove all of them, disavow the entire domain. Unless there are links from a domain you want to keep, disavowing the domain is the wisest choice. Disavowing the entire domain, looks like this:
domain:www.badlink.com

Making Comments
You don't have to make a comment for each link, as some experts claim, but if you want to make a comment for your own use, type the number sign ahead of the comment. This comments out your words by telling the tool to ignore the text that follows.  Here's how comments are formatted:

#I emailed the owner two times to ask for removal but haven't received a response.
domain://www.badlink.com

Example of Disavow File
Here's an example of one of my disavow texts for a client.  I've only disavowed domains here. There are no comments. Check out the formatting:


Now here`s one with comments and links as well as domains.  See how it's formatted:

What I've Learned
The above is how I used to format the disavow file in the past.  I wrote comments as if I was making an argument to some poor Googler, convincing him or her to disavow the links. Yet now I`ve learned that no human reads the comments, so since then I make it much easier on myself by not spending a lot of time on them.  Keeping the text uncluttered with comments also makes it easier for the the disavow tool to read the list of links to be disavowed and ensure greater accuracy.  Now when I disavow, I make all the pages into domains and leave out the comments.

The other posts in this series are:
How to Find Bad Links
How to Remove Bad Links Part One - Ask for Removal on the Site Itself
How to Remove Bad Links Part Two - Use Whois to Find the Owner
How to Remove Bad Links Part Three - Create the Disavow Tool Text

Ducktoes Search Engine Optimization can help you disavow your bad links and recover your ranking.  We are an SEO firm in Calgary.

Tuesday, February 18, 2014

How to Get Rid of Bad Links: Part Two

Step Two: Use Whois to Find the Owner


Link Removal can be Enjoyable like a Video Game

What if you try to remove a bad link using a comment form or email found on the site, but you receive no response? Or on the site there is no comment form or email or any way way of contacting the owner?  You need to move to Step Two.  Step Two is to try to find some alternate way of communicating with the owner of the site.

Removing Bad Links
Removing bad links is hard work. You have to be persistent.  It is not for the lazy or the feint of heart.  If you give up or get discouraged easily then you should not bother.  Start over with a new domain right now.

You can make link removal more enjoyable if you have the right attitude and like a good challenge.  Pretend it is a video game and the links are targets ( they are.)  There is a certain satisfaction in removing each link and the end goal of recovering your ranking is the sheer pleasure of winning.

Site with Bad Link
Here is a site with an article linking to my client. My client hired someone (not me) to do SEO for him in 2009, not knowing that low-ranking article sites might not be a good idea, or maybe the article site was not low-ranking at the time. Besides, it was before article spamming was even known to be harmful.  Certainly my client was not at fault, but last spring, several years later, his site went down in ranking.  The articles were still there on now low-ranking, spammy sites.  His site got hit with the second Penguin.



For over six months I have been removing his bad links. I have tried in vain to communicate with the owner of this article website via the comment form.

Comment Form Not Working
What you can't see above are my comments, asking the owners to remove the link and article, so I'll let you see them below. They make me laugh since I sound so pleading and pathetic.  Speaking of which, you can't let ego get in the way if you are doing link removal. Pathetic begging becomes routine. Think of that before you sign up for bad links.  Link removal ain't pretty.

I use the "we" in the comments, although neither my client or myself signed up for this article.  It was a previous SEO company who in 2009 thought that this was a good practice. I'm not judging them too much because it was standard then.  (Much like guest posting was thought a good practice until recently.)


The owner is either not seeing these comments or ignoring them.  It is obviously time for Step Two.

Step Two: Use a Whois Site
You need to fine a good Whois website.  I use whois.net.  You'll need to type in the domain of the site with the unwanted link.  This is what I find:


Still No Contact
If I want complete details, and the contact information, I have to go to the Godaddy Whois.  When I get to Goddaddy I find I have to enter in the verification code into the captcha to see the details. This is the result:


I find the site is listed as private.  The contact information is still not available. This is disappointing news but perhaps if I write to the Admin Email at bestarticlesdaily.com@domainsbyproxy.com of Godaddy, they will forward it to the owner. This is what I decide to do.  I email the admin contact and ask for the link removal.

Perhaps You'll Have Better Luck
Sometimes the contact info is available on Whois and you can write an email or even a letter.  I've even called an owner before when nothing else worked. Just because whois and emailing didn't work this time for me, it doesn't mean you won't find the information you need.

Time will Tell
Only time will tell if the owner will respond to my email.  Let's keep our fingers crossed.  And if not all is not lost.  There is still Step Three.

Update
It is more than a month later and I still no response from the website/article owner.  Definitely time for Part Three.

The other posts in this series are:
How to Find Bad Links
How to Remove Bad Links Part One - Ask for Removal on the Site Itself
How to Remove Bad Links Part Two - Use Whois to Find the Owner
How to Remove Bad Links Part Three - Create the Disavow Tool Text

Monday, February 10, 2014

How to Get Rid of Bad Links: Part One

Best First Step: Ask for Removal on the Site Itself



Now that you've identified your bad links, you can now start the process of getting rid of them.

Here is are some links for a site downloaded from Google Web Master Tools.  I've put them in a spreadsheet and started to analyse them.

Nofollow, No Worry
Notice that the first six links are all nofollow, since I've put an "n" in the "Followed?" column.  You don't have to worry about them, as a general rule, if they are "nofollow"  since they don't pass much link juice. The seventh is a followed and low-ranking link from the domain: http://alestat.com.  It has a PR 0.  This is probably not good for page rank, and looks a good one to get rid of.  Doing so can only help our ranking.

Best Way to Start Link Removal
The best way to start link removal is to go to the site itself to request link removal.  Sometimes there is a contact form to request removal and, on the other end, in the best of cases, a person who after receiving the request, will immediately remove it for you.  This is what happens with reputable site.

Let's Try it Out
Let's go to Alestat and see if that is the case here.  This is what Alestat looks like:



We will love their statistics, we are told. And so it seems, at first glance, we will.  Alestat is one of those sites that will give you statistics about your page rank and Alexa ranking, if you enter your domain name into the text box. It looks professional, clean, and reputable, like a good site.  It does not look spammy at all.  The site probably added our link when someone, out of curiosity, submitted our domain to find out the statistics.  (Warning: If you are following along, do not submit your site.)

Find the Contact
To top it all off there is a "Contact " too.  This is great, it seems, we'll be able to ask for removal.  Clicking the "Contact",  we find a form and on the form under "--select type of query--" there is even, yes, a "Delete link to website."  At this point we're loving this site and how easy they make it to request removal.  Oh yes, oh yes, oh yes, we're almost there, we think. I enter "Delete link to website" and I find this:


Time to be Shocked
Now we're shocked, this site is so bad.  It lures people into their really nice, clean and reputable looking website, saying we'll love their statistics.  Unsuspecting, we enter our domain.  After which they give us a low-ranking link we didn't ask for, and then charge us $10 a year to remove it and keep it removed?  I don't think so.  I would not pay this...this is not reputable or honest.  This is a site to stay away from completely. Don't enter your domain to begin with, don't pay if you already have.

What to do Next
What I did was to disavow the link in Google Web Master Tools which I will talk about in a future post.  I put in a comment to tell Google why.  Disavowing will take the bad link's link juice away without paying the $10 or $25 dollars.

The Best First Step
With many sites, you can submit a request for removal in their contact form or, if they list an email address, by emailing them.  This is the best and easiest way to remove a bad link.  Many websites make it easy to request removal and will do it on first request.  Start there.  The harder link removals come next.

If you want help finding or removing bad links, Ducktoes will be glad to give advice or do it for you.

The other posts in this series are:
How to Find Bad Links
How to Remove Bad Links Part One - Ask for Removal on the Site Itself
How to Remove Bad Links Part Two - Use Whois to Find the Owner
How to Remove Bad Links Part Three - Create the Disavow Tool Text





Tuesday, February 4, 2014

How to Find Bad Links



Have you had a significant drop in traffic and ranking? You probably have bad links pointing to your site.  If so, they could be hurting your ranking under Google's Penguin update.  Here's is how to find them.

Finding the Links
First log into your Google Web Master Tools account. You'll find a list of your sites.  Double-click on the site in question.  The dashboard will open.  Then find and click on the small triangle by "Search Traffic" so a drop down menu appears. Open "Links to Your Site."


You'll see some sample links but they're not specific enough since they only tell you the domain not the actual link.  You need to download the links themselves. Click on "Download more sample links" or "Download latest links".


The Spreadsheet
Google Webmaster Tools will ask you to choose the download format, either csv or Google docs.  The first will open in a spreadsheet like Microsoft Excel, the other in Google Docs spreadsheet.  You may need to download Google drive to access Google docs. I did.

Download and open your list.

You can copy and paste each link into your browser check out each link and find out the page rank.  You need to click on the far left column then drag and highlight the link with your cursor.  Paste that into the address bar of your browser. 

Check Page Rank and Quality 
I use Google Chrome with a PageRank SEO extension. You can also use a Google search toolbar with page rank.  Now you can check the quality of each link.  
  1. Go to the site by pasting the link into the address bar and see if the site looks spammy.  If it doesn't look like a quality or even mediocre site, you may not want it as a link.
  2. Check what the site's page rank is using your toolbar or page rank extension. If there is a question mark, n/a, or 1 then the site is low ranking.  PR4 and above is best. Be careful, however, sometimes a high-ranking site may have just been delisted and will still show a high rank.  Make sure you do the next check as well.
  3. Check to see if the site is delisted.  To do this go to Google and type Site:yourdomainname.com, for example site:duunia.org.  If the site doesn't come up in the search results, it is delisted. You definitely don't want the link if it is. The example I gave for the Duunia directory is. You can also just search for the site.  For this site search for "Duunia directory."  If the site's actual domain doesn't come up in the listings it probably is delisted.
  4. If there is a malware warning site, then the link is really bad.
Nofollow or Not
Also you need to check if the link to your site is "nofollow" or not.  If it is "nofollow" then it isn't passing much link juice either negatively or positively.  If the site linking to your site is low-ranking but has nofollowed your link then you don't have to worry about its impact, at least in most cases.

To check, go to the webpage where your link is by copying and pasting the link into the address bar of your Chrome browser. Type Ctrl + U.  That will take you to the page source where you can see the html coding. Now type Ctrl + F and search for your domain in the text box that opens in the top right corner
Type Ctrl + F and then type the name of your domain into the text box.
You`ll see the link within the html coding that links to your site. If you see rel = nofollow near your link or url.
This link is nofollow.


Record your Results
Inside your spreadsheet you'll want to keep notes so you don't have to check the sites of your links over and over especially if you have hundreds which many older sites do, you won't be able to remember.

On mine I've added columns for page rank and if the link is "followed" or "nofollowed".  I put in the word "gone" if the site is no longer online. I would also add in red if the site were delisted or had malware in red.  None of these sites do.

I`ve added PR and whether is link is nofollow to my spreadsheet.


Next you'll need to get rid of the bad links.  Click here to find out how to start.

The other posts in this series are:
How to Find Bad Links
How to Remove Bad Links Part One - Ask for Removal on the Site Itself
How to Remove Bad Links Part Two - Use Whois to Find the Owner
How to Remove Bad Links Part Three - Create the Disavow Tool Text

If you need help identifying bad links, Ducktoes can help.  We are an SEO and Web Design Firm in Calgary.


Sunday, January 26, 2014

Don't Forget Dmoz and Yahoo

The Two Top Directories

Two great citations to raise trust in your website are Dmoz and Yahoo Directory. Don't overlook them. They can only help boost traffic to your site and ranking.

Dmoz
Acceptance into Dmoz Open Directory Project is difficult at best and if you get your site accepted you are doing something right. It is a goal worth striving for and attaining.


You can also apply to be an editor for Dmoz. You have to pick a category you know enough about to edit successfully. You choose three sites you think should be included in that category and write titles and descriptions for those sites.  If you do a good job Dmoz may accept you.  I have applied to be an editor for Dmoz.

Yahoo Directory
Yahoo costs $300 a year and does not accept all submissions, so there is a risk of losing your submission fee. You need to want the citation badly enough to come up with the money despite the risk.


If you would like help promoting your site on the internet please follow this blog and I'll give you ideas and help.  If you'd like even more help please go to my website.

Tuesday, January 21, 2014

Join the Discussion in your Niche

Some advice I give all my SEO clients is to start talking to other experts in their niche.  For instant if you are a catering company, I'd advise you go to other catering companies' blogs or food blogs and comment on their posts.  If you are a home builder go to new home design or construction blogs, and do the same. Talk to others and when they reply to you, answer back.

That way, whatever your niche is, you'll participate in a community, become even more of an expert in your field and niche, have more ideas to use in your own business, and your blog. You may even increase traffic to your site.  I use to advise that you would use your company name as the name and link back to your site.  But now I advise, since Matt Cutts suggested it, is just to use your own name.

Here's the video:


Wednesday, January 8, 2014

Never Worry about Penguin Again: SEO Experiment Revisited

Well, I couldn't keep blogging during my vacation in Europe.  For that reason, I won't know the results to my SEO experiment's  for many more weeks.  The experiment is supposed to find out whether or not blogging four to five times a week will improve a website's ranking, so we never have to worry about ranking or Penguin updates again.  An internet marketing expert claimed that this was true. All we have to do is write. To read more about the experiment click here.



My family and I went on two river cruises back-to-back and I just couldn't find much time to write blog posts. The wifi on the boats was too spotty and slow when I did have a moment or two.  I was too busy anyway going on walking tours in wonderful cities like Rouen, France, and Bamberg, Germany, watching the river of the farmland, forests, and the medieval castles and towns as we floated by, spending time with my family, and thoroughly enjoying myself.



My Ducktoes site did go down in ranking a couple of places for the keywords "Calgary computer repair" when I stopped blogging for the two weeks, so maybe that's an indication. Now I'm writing a lot again.  I think I'll give it a couple of months before I decide whether it worked or not.

If you would like us at Ducktoes to write posts for your blog or help you improve your search engine ranking, please see our Ducktoesseo and internet marketing page.


Tuesday, January 7, 2014

Great Free SEO Tool

I discovered a great free tool for internet marketers or anyone wanting to check their Google ranking. By Google ranking I don't mean the page rank number that you find in the Google tool bar, but where you are on the search results page. For instance, if you are fifth from the top your rank would be "5." If you are fifth from the top on the second page your rank would be "15." This tool tracks that ranking over time. If you have a lot of sites you're trying to track, it comes in very useful. The tool is called Rank Checker Ace which is also the domain: http://rankcheckerace.com.

Rank Checker Ace has a simple, easy to use interface:


To add a site, all you do is click "New Url" then fill in the details of Url name, keywords, search engines such as Google or Bing you want to track for.  Here is a how-to on how to add a site you want to track.  Here is their complete how-to guide.

If you like the tool, you consider donating to it.  I did.

Update:
Please note that after I wrote this post Rank Checker Ace became Pro Rank Tracker.   It still is free but only for up to 50 terms, and it still is a great tool to check your rankings.  I am going to pay because I use it so much.